Wesfarmers (ASX:WES) share price rising amid competition concerns

Wesfarmers (ASX:WES) share price rising amid competition concerns
Loyalty might be a blessing and a curse for the proposed API and Wesfarmers merger…
Mitchell Lawler is a site writer at The Motley Fool Australia. He holds a Bachelor of Engineering and previously worked in the consulting space while his interest in equities grew. Mitchell is now completing his studies in finance and wealth management and hopes to help others in their investing journey.
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Wesfarmers Ltd(ASX: WES) share price is gaining in morning trade. This comes despite potential loyalty program competition concerns in relation to its proposed merger with the owner of Priceline Pharmacy.

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