WFP launches an "Empty Feed" campaign this Ramadan Format CAIRO - The United Nations World Food Programme (WFP) launched this weekend a Ramadan campaign on social media to raise awareness on the suffering of 690 million hungry people around the world. The campaign kicked off with “empty” posts by celebrities and influencers in the Arab world and beyond. Top UN officials, supporters and staff also started sharing empty posts on Instagram feeds using hashtag #EmptyFeed throughout the month. “This Ramadan, we thought maybe we can FEED more people by hijacking Instagram FEEDs; all you need to do is share an empty post on your Instagram feed. It can be an empty plate, box, wall, plain background,“ says WFP Head of Communications in the MENA region Abeer Etefa. “While each one of us knows their day fast will end at dusk, millions around the world know no end to theirs.”