Amid a rapidly changing financial landscape, incumbent banks must be open to innovation and explore opportunities to partner with non-banking partners for the benefit of their customers. One such way this can be accomplished is through the open banking system. A collaborative ecosystem between traditional banks and non-banking partners, open banking allows third-party providers to have access to consumers’ financial information held by their bank. Doing so enable banks to introduce services and products to their customers that they’ve never been able to before on their own. This is done through an application programming interface (API). A 2018 global survey by Accenture revealed that among 18 to 24-year- olds, 85% of them would trust a third party to aggregate their bank data.