What If Syndicate Launches Project Serve to Rebuild the Hospitality Industry Share Article CHICAGO (PRWEB) May 04, 2021 What If Syndicate, the acclaimed national hospitality group of restaurants including the brands etta, Maple & Ash, Aya Pastry, Delilah’s, Monarch, and Kessaku, announced today the formation of PROJECT SERVE, a new restaurant incubator. The program will provide select early-stage restaurant entrepreneurs with seed funding, concept development, launch services including marketing support, and seed investments for scalability and growth. PROJECT SERVE is a pilot project championed by What If Syndicate managing partner, David Pisor and developed to help the restaurant industry rebound from the staggering loss endured during and as a result of the pandemic. “We are excited to formalize what we’ve been doing organically within the company over the last five years,” said David Pisor. “PROJECT SERVE will give current and future restaurant entrepreneurs across the country access to the deep network of resources required to bring new concepts to life and set them up for success. Ultimately, our goal is to accelerate the trajectory of innovative restaurant concepts and create a systematic approach to bringing them to market and ensuring that they thrive long-term.”