What Is âCheugyâ? You Know It When You See It. Out of touch? Basic? A new term to describe a certain aesthetic is gaining popularity on TikTok. Credit...@CheugLife Published April 29, 2021Updated April 30, 2021 âOK TikTok, I have a new word for you that my friends and I use that you clearly are all in need of,â Hallie Cain, 24, a copywriter in Los Angeles says in a TikTok posted on March 30. In the video, she gestures to another video of a girl who is describing âthe type of people who get married at 20 years oldâ or have millennial âgirlboss energyâ and who wonders: What do we call this kind of person?