After a year of work and input from the community, Visit Grand Junction and consulting firm Destination Think unveiled a destination brand strategy for the city at the City Councilâs Monday work session. The results of the branding process included the development of a font for the city to use to represent its brand, a specially selected color palette and a tagline for Grand Junction â Where Life Leads. Steve Hanzic, Destination Think creative director, explained to the city council how they took the hundreds of pages of feedback from the community and condensed it down into the three-word phrase.