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CRAFT award helps Canyons and Plains celebrate Santa Fe Trail bicentennial

Art pieces along with stories and improved marketing will help Canyons and Plains promote the Santa Fe Trail bicentennial. ....

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'Where Life Leads': Council adopts new destination brand

The Grand Junction City Council adopted a new destination brand, a customized branding strategy developed by Visit Grand Junction.
Visit Grand Junction partnered with consultant Destination Think to create the destination brand, which includes the tagline âWhere Life Leads,â as well as four custom fonts, a logo and âPlace DNA.â The process cost about $85,000. Visit Grand Junction Executive Director Elizabeth Fogerty said they included a significant amount of outreach to the local community when developing the brand strategy.
âThese stories and experiences we hear from our guests canât happen without the interaction from our residents and the locals truly were a key to our success in building this brand strategy and quite frankly will contribute heavily to the future of this brand,â Fogerty said. ....

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What is the new Visit Grand Junction slogan?

After a year of work and input from the community, Visit Grand Junction and consulting firm Destination Think unveiled a destination brand strategy for the city at the City Councilâs Monday work session.
The results of the branding process included the development of a font for the city to use to represent its brand, a specially selected color palette and a tagline for Grand Junction â Where Life Leads.
Steve Hanzic, Destination Think creative director, explained to the city council how they took the hundreds of pages of feedback from the community and condensed it down into the three-word phrase. ....

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West Coast Tourism summit set for Jan. 25, 26

Author of the article: Press Release
Publishing date: Jan 14, 2021 • January 14, 2021 • 1 minute read •
Article content
The County of Huron Economic Development will be host to the Ontario’s West Coast Tourism Summit 2021 later this month.
The summit is a free, virtual, two-day conference available to Huron County tourism operators and stakeholders on Jan. 25 from 1:30 p.m. to 4 p.m.
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West Coast Tourism summit set for Jan. 25, 26 Back to video
William Bakker of Destination Think will be discussing tourism market trends with a focus on the tourism landscape, pre-COVID and post-COVID. ....

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