The Drinks Business 17 February 2021 By Patrick Schmitt Moët Hennessy officially launched a £50 Cuban rum in Europe this month, and we reveal what it really tastes like. db, the new brand from LVMH’s drinks division is called Eminente, and comes with a seven-year age statement and an RRP of £47. According to the luxury products group, itâs been blended for sipping on its own; over ice or in cocktails. It differs from the majority of Cuban rums in that it hails from the centre of the island, as opposed to the far western side of the country, where Havana Club comes from, and this means that Eminente is a fruitier style than Cubaâs most famous spirit brand.