Instead of looking for problems with the pandemic upon us, we found opportunity—to react for the near term, manage differently and even more effectively. We used the downtime to shift thinking, re-direct resources and prepare for the pent-up, near-term demand on the other side. What One Business Owner Learned from a Pandemic Year Rob Haddock, CEO and Founder | S-5! As we cross the threshold into a new year and reflect on the year that has just passed, we learned some valuable lessons. Although for some in our industry, it may have appeared as though the greatest economic boom period in history was coming to an abrupt standstill, at S-5! we put our heads together, mobilized, got creative and activated a plan to not only keep our business afloat, but to thrive and be well-positioned for the future.