This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Back in October 2020, Google rolled out the latest version of its analytics suite: Google Analytics 4 (GA4). The new property brought a series of new features upon rollout and Google has released several updates during the first quarter of 2021, so now is a good time to summarize all of the new things in GA4. We’ll also explain why now is the time to move over to GA4.