What’s stopping more financial planners getting into ESG? What’s stopping more financial planners getting into ESG? Demand for ethical investing products is mainly being driven by clients, with advisers reluctant to wade into the complex ecosystem of ESG investing for a number of reasons, according to research from CoreData. A A Presenting at ifa sister brand InvestorDaily’s ESG Summit 2021, CoreData principal Andrew Inwood said the group had conducted a series of recent focus groups with advisers to look at how they were dealing with the growing ESG trend. “Our research says older advisers tend to reject ESG – they’re not interested, it’s not important,” Mr Inwood said.