Few ETFs debut to as much fanfare as did the recently launched The fund tracks the BUZZ NextGen AI US Sentiment Leaders Index. It employs leading-edge analytics to harness the collective conviction of millions of investors. The Index tracks the performance of the 75 large cap U.S. stocks that exhibit the highest degree of positive investor sentiment and bullish perception based on content aggregated from online sources, including social media, news articles, blog posts, and other alternative datasets. Using social sentiment to glean insight about potential movements by individual stocks has been around almost as long as social media itself. Investors that are new to social sentiment and its applications may be surprised to learn that many of the early adopters of social sentiment in the financial markets were high-level, sophisticated market participants, including hedge funds and institutional investors.