What talent want and have always wanted: flexibility and culture In this first of a two-part opinion piece talent direct at Hidden Talent, Nicola Barrett, shares some of the insights from a recent study the consultancy undertook late 2020 and what agencies can learn from the findings. January 22, 2021 9:40 by NICOLA BARRETT If 2020 taught us anything, it’s that our industry was ready for a shake up. Now the dust is starting to settle, a new study shows we’ll need to reimagine how we work if agencies want to be future proof and fighting fit. Our study of talent from top-tier creative agencies in Sydney and Melbourne provides a fresh set of insights into what talent are really looking for. We looked at how remote working affects efficiency, communication, creativity and culture. What I discovered, was an opportunity for agencies and talent to create a better way of working.