WhatsApp row: How messaging app's new privacy policy impacts legal rights of Indian citizens With the data collected from WhatsApp, Facebook Inc may establish a monopoly in digital marketing leading to justified concerns from anti-trust activists Representational image. Reuters Popular messaging application Whatsapp recently announced a new privacy policy. It is mandatory for users to accept the new terms in order to continue using the app. While Whatsapp justifies the changes based on a need to integrate better with other products of its parental company, Facebook Inc, the new privacy policy has faced a severe backlash from varied stakeholders ranging from privacy advocates, competitive businesses, etc.