Whole Foods Launching Amazon Palm Reader Payment System in Seattle Photo: Amazon Whole Foods will launch a palm reader payment system at its Madison Broadway location in Seattle today and has plans to roll out the biometric program at seven more stores in the coming months, according to an announcement early Wednesday. Advertisement The electronic palm readers, known as Amazon One, allow people to pay for everything in their cart with a swipe of their hand, provided they’ve registered for the service with Amazon. The tech was previously only being used in brick and mortar stores from Amazon, the corporate owner of Whole Foods.