Why Amavii Has Become the Go-To Eyewear Brand for Celebs Toronto-raised founder Doris Ngie talks about the label’s innovative sizing and materials, sustainability initiatives and famous fans. Seen on the likes of Jennifer Lopez, Hailey Bieber and Gigi Hadid, Amavii is a standout name in the eyewear game — but not simply because of its celebrity fans. Launched by Toronto-raised entrepreneur Doris Ngie, the brand sets itself apart thanks to the use of novel materials as well as its attention to customers who have been long overlooked. “We were trying to solve a pain point,” say Ngie about what inspired her to start the direct-to-consumer label in 2018. “As an Asian woman, I have a wider face and lower nose bridge. I was shopping in Milan — one of the fashion capitals of the world — and was looking for sunglasses. I went from store to store but couldn’t find anything that fit me.”