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Why Amavii Has Become the Go-To Eyewear Brand for Celebs


Why Amavii Has Become the Go-To Eyewear Brand for Celebs
Toronto-raised founder Doris Ngie talks about the label’s innovative sizing and materials, sustainability initiatives and famous fans.
Seen on the likes of Jennifer Lopez, Hailey Bieber and Gigi Hadid, Amavii is a standout name in the eyewear game but not simply because of its celebrity fans. Launched by Toronto-raised entrepreneur Doris Ngie, the brand sets itself apart thanks to the use of novel materials as well as its attention to customers who have been long overlooked.
“We were trying to solve a pain point,” say Ngie about what inspired her to start the direct-to-consumer label in 2018. “As an Asian woman, I have a wider face and lower nose bridge. I was shopping in Milan one of the fashion capitals of the world and was looking for sunglasses. I went from store to store but couldn’t find anything that fit me.” ....

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Gigi & Yolanda Hadid Do Coffee & Colour-Blocking In NYC


The mother-daughter duo opted for colour-blocking with a wintery twist. While Yolanda made an all-white outfit look effortless thanks to a cropped Prada puffer, leggings and New Balance trainers; Gigi opted for ice-blue from head-to-toe. Shielding herself from the paparazzi in a pair of 18k gold Amavii Benjamin shades and a Discover Night silk face mask, the new mother paired her Munthe Edmond oversized shirt with a frayed cotton tracksuit and a pair of Reebok x Victoria Beckham sneaks.
The mother-daughter duo out in NYC this week.
© Backgrid
This week, the Hadid family has marked two special occasions together: Zayn and Yolanda’s birthdays. Gigi threw her partner a Super Mario-themed party; while Yolanda enjoyed a sushi feast at home.  ....

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