Food & Entertainment by Madeleine Stuchbery Premium Content Subscriber only Increasingly savvy shoppers with a focus on environmentalism and sustainability is seeing less and less red meat being consumed in Australia. But an international hunger for quality Aussie meat remains, with red meat exports rising at the same rate consumption here at home is dropping. While Australia is renowned for the quality of its red meat, national annual consumption remains "near its lowest point since 1996-97 at 99.5kg per capita", according to a report by IBISWorld. A move towards sustainability and ethical food consumption is driving this, according to IBISWorld, with more people moving away from red meat.