Courtesy of Old Spice A new documentary titled "In the Sun" tackles the subject of skin cancer, looking to dispel myths about sun safety while offering tips for outdoor protection. The 37-minute film, executive-produced by Kerry Washington, debuts on video-on-demand platforms on April 27 and will be submitted for official selection at several film festivals, according to the Ad Age. Despite the high-gloss finish, "In the Sun" is not a product of Netflix, Hulu or any of the other streamers racing to pump out programming during the coronavirus pandemic, but of Johnson & Johnson's Neutrogena skincare line, which earlier this month revealed an internal content division dedicated to such projects. Experiments like Neutrogena Studios speak to how marketers are working quickly to devise methods of engaging consumers and growing brand trust that step beyond traditional advertising. Tellingly, "In the Sun" is free of any overt branding.