Twitch’s defense of its bikini-clad streamers doesn’t hold water A new set of streamers have cropped up on Twitch. Bikini-clad, cavorting in hot tubs and actively charging viewers money for doing exactly that – is this where brands want to be? It took me a while to get used to the idea that people watch other people play games. But they do. You might not believe it, but, for a whole section of society and particularly children, the video game live streaming service known as Twitch is the center of the universe. Hundreds of millions of people watch streamers play games live every month, with 15 million tuning in each and every day. Over 3bn hours of live content was watched on the platform in Q1 of 2020 and Twitch accounts for over 72% of all live video content on the internet. Twitch is a behemoth. You probably know this already. And where eyeballs go brands follow.