by Guest Writer Sylvie Froger, Founder and Director of relocation agency Simply London, shares why she thinks firms should look beyond London if they want to find the best marketing services for their needs.
Choosing a marketing, PR or web agency is a daunting task - never more so than when you’re in the middle of a global pandemic. As the founder of a London-based business, my natural inclination was to choose a company based here in the capital - surely they'd have the best experience and skillset? How wrong I was to think that. Since the onset of COVID-19, the way we all work has changed beyond recognition. Things like face-to-face meetings and being in an office five days a week in order to be ‘productive’ have all but vanished. This shift in our collective mindset should be welcomed. We're in a technologically driven world, so why should the choice of businesses we work with, or partner with, be limited to where they’re based?