Why is Domino's 'free pizza for life' promise to Olympian Mi

Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?
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Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?
On winning a silver medal in the weightlifting category at the ongoing Tokyo Olympics, Domino’s Pizza was the first brand to congratulate Mirabai Chanu on her success. The QSR giant also tweeted that she was eligible for ‘free pizza for life’.
@Mirabai_chanu Congratulations on bringing the medal home! 🙌🏽🥈You brought the dreams of a billion+ Indians to life and we couldn’t be happier to treat you to FREE Domino’s pizza for life 🍕😊

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