Purely Polished founder and CEO Iman Davamoni. Source: supplied. As lockdowns in greater Sydney, central west New South Wales, South Australia, and Victoria continue this week, small businesses are crippling under the pressure, and female dominated industries like beauty are being overlooked. On Sunday, NSW Treasurer Dominic Perrottet made a public appeal to the federal government to provide extra financial support to businesses in locked down areas, and said JobKeeper needed to be reinstated in NSW. “As case numbers escalate or remain stubborn, there will need to be extra financial support from the federal government. We believe that JobKeeper was instrumental in keeping the nexus between workers and businesses,” Perrottet told the