Why it’s so hard to work with a creative genius 12th May 2021 Creative geniuses can be both a boon and a bane in the workplace, so getting the most of these extraordinary minds can be slippery for everyone involved. I If you were to run an advertising agency, would you hire Don Draper? In the early series of US corporate drama Mad Men, the maverick creative frequently saves the day with his astonishing flashes of inspiration for original campaigns. Little wonder that he’s headhunted by other companies who want to benefit from the genius he has brought to his firm, Sterling Cooper.