Why pain points are so integral to BNPL’s recent success 12 March 2021 It’s strange to think that BNPL services have only been around for the last six or seven years. One of the most notable success stories in that time is Afterpay, which has managed to reach pop-culture status, and boasts more than 5 million account holders in Australia. It’s clear that consumers had been experiencing pain points around more traditional forms of credit, whether they knew it or not, and whether that was through finance arrangements for goods or services, credit cards or personal loans. In REB’s conversations with a number of real estate-targeted BNPL-style offerings, it became clear that similar cash flow issues facing consumers on smaller purchases are just as common when consumers are dealing with much larger assets — like their property.