Thinking about skipping Valentine's Day to save money? 'Tread lightly,' expert says A recent survey says 4 in 10 people say they will skip Valentine's Day to save money during the pandemic. But it's not as simple as saying, "I'll get you next time." Author: Bill McGinty Updated: 6:00 PM EST February 12, 2021 CHARLOTTE, N.C. — Valentine's Day is Sunday, Feb. 14, and love is in the air. Except when it isn't. Did you know that 1 in 4 people hide infidelity from their partner? Not actual intimate cheating, which is the kind of cheating that first came to mind. Instead, this is called "financial infidelity," where a person hides debt and spending from their partner.