Why the 4DS (ASX:4DS) share price is rallying today Why the 4DS (ASX:4DS) share price is rallying today The 4DS share price has increased 200% over the past year but it’s still under the radar of most. Brendon’s passion for shares started by accident in 2003 and he has worked in various roles around capital markets ever since as a trader, stock analyst and markets reporter with the Australian Financial Review. Most of his wealth has come from share investing than any other asset class, and that has given him the financial freedom not to work full-time, if he chooses to.