Why the Bubs (ASX:BUB) share price is down 5% to a multi-year low James Mickleboro | May 10, 2021 10:09am | More on: Bubs Australia Ltd(ASX: BUB) share price is sinking on Monday morning. In early trade, the infant formula company’s shares are down 5% to a multi-year low of 35.5 cents. This latest decline means the Bubs share price is now down 40% year to date. Why is the Bubs share price sinking? Investors have been heading to the exits this morning following the release of an update from one of its larger rivals. Earlier today, A2 Milk Company Ltd(ASX: A2M)downgraded its FY 2021 guidance for the umpteenth time due largely to weakness in the daigou channel and significant inventory issues.