Why Williams Automobiles ditched the franchised dealer model

Why Williams Automobiles ditched the franchised dealer model for Morgans


Staff 10
 
Williams Automobile was highly commended in the Best Dealership category of the 2014 AM Awards. Read the full winners' list here.
 
The transition from volume group to sports specialist was completed in 2011 when Vertu Motors acquired Williams’ Mazda showroom.
Richard Williams retained the freehold on all of his previous dealerships and used the money to fund the new business, led by Henry.
Henry knew from an early age he would be moving into the family business. He had also decided early on which direction the company take.
“Dad used to drive over at least twice a week to my school and sit with me during prep time and we would talk about the future of the business even then,” he said.

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