For a moment, take all of the conventional wisdom of building your own real estate brand, and toss it out the window. Whether you’re a new real estate agent or have years in the business, you need to stop building your real estate brand right now. Instead, you need to focus on partnering with your real estate broker or the franchisor on a much deeper level, and learn how to effectively align and leverage their brand to help you close more deals, get more listings and generate more leads. I know that, right now, there are probably real estate agents with steam coming out of their ears, ready to close this window. The advice I am giving goes completely against the advice on the internet. A quick Google search about how to get real estate clients and build your business will inevitably lead you to listicles that recommend you build a real estate brand.