The Good Men Project Become a Premium Member We have pioneered the largest worldwide conversation about what it means to be a good man in the 21st century. Your support of our work is inspiring and invaluable. Why Your Digital Reputation Is Even More Important in the Aftermath of COVID More than ever, curating a strong online presence for yourself and your business is paramount. Necessity is the mother of invention, and over the past year, the COVID-19 pandemic has required us to reinvent the way we do business and connect with each other. Some of the pivots we have had to perform in order to allow business to go on as “usual” were abrupt and jarring. But thankfully, the technology and platforms we needed to keep businesses afloat existed and on the whole, we embraced them. We have all had to go digital or go bust, and without tools like the internet, social media, and teleconferencing, our economy would undoubtedly have fared far worse.