KFC has been reimagining Colonel Sanders for years, hiring movie and TV stars and even a robot to don the legendary white suit. But one customer might have outdone them all by noticing something very interesting about the colonel: what if he’s a stick figure? So if KFC’s marketing team is out of ideas, perhaps they can find inspiration in a viral tweet from Freddie Campion, who said his wife thought that the colonel’s bowtie in KFC’s logo was his whole body. “Now I can’t stop seeing a tiny stick body every time I look at him,” tweeted Campion.