Posted4/23/2021 6:00 AM For more than 10 years, glancing at The Limited women's clothing store window display in the now empty Charlestowne Mall in St. Charles provided me with ideas for holiday and birthday gifts for my wife. Granted, the store had a captive audience because I was ringing the bell for Salvation Army during the holiday season, and the kettle was located right outside The Limited.
It might have been the only way to truly lure a man into gazing at clothing, but it illustrated the effectiveness of a good window display. A month before the pandemic hit in 2020, I was working on a piece for this column about how area retailers still use their storefront window displays as a key element to their business.