Electrification is the most critical enabler of decarbonisation and the single biggest opportunity of this decade. Climate change has set a hard deadline for transformation and we welcome the European Commission’s current target for a net emissions reduction of 55% by 2030. Establishing clear decarbonisation targets for 2030 is fundamental to setting the trajectory for the future. But an “Electrification Strategy” is urgently needed to pull forward changes at the scale required. As the EU develops the “Fit for 55” package, electricity and its multiple uses and benefits must be a priority. The power sector will have a new role for end-users – electricity companies will deliver low-carbon solutions, whether that is for transport, heating, industrial processes or for consumers in their homes.