Without buying an ad, Pepsi drove the largest Super Bowl LV

Without buying an ad, Pepsi drove the largest Super Bowl LV brand conversation


TAMPA BAY: Move over, Tom Brady.
Pepsi was the winner of the MVP award for Twitter’s Super Bowl LV #BrandBowl after driving the largest overall conversation among big game advertisers on the social network. 
A major factor was the soft-drink brand’s sponsorship of the Super Bowl halftime show, when #PepsiHalftime trended on the platform. 
Twitter also gave out five other #BestOfTweets awards as part of the #BrandBowl.
The No-TV Touchdown, awarded to the brand without a national TV spot that drove the largest overall conversation, was won by Budweiser for its #EyesontheClydes campaign.
Reunited, and it feels so good! Get ready to see some familiar faces right here during #SuperBowl. Reply with #EyesOnTheClydes and #Sweepstakes before this commercial break ends for a chance to WIN A RETRO FRIDGE STOCKED WITH BUD. pic.twitter.com/upnHmeCCis— Budweiser (@budweiserusa) February 7, 2021

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