WM Partners Announces Acquisition of FGO News provided by Share this article Share this article AVENTURA, Fla., Feb. 17, 2021 /PRNewswire/ -- WM Partners, a certified diverse-owned private equity firm focused on investing in lower-middle market companies and driving value creation in the health and wellness sector, today announced that HPH II Investments Master Fund, LP together with its related parallel and feeder funds ("HPH II"), through its wholly owned entity, acquired Feel Good Organics, LLC ("FGO"), an organic superfoods brand exclusively sold on Amazon.com, based in Seattle, WA. Terms of the transaction were not disclosed. (PRNewsfoto/WM Partners) FGO was founded in 2016 by two friends on a mission to create a healthy brand offering high-quality, Certified USDA Organic, and Non-GMO project verified products to help customers live healthy and feel good. The company sells products in five primary product categories: Superfood Powders, Tea Bags, Edible Flowers, Loose Tea, and Superfood Capsules. Many of FGO's products are ranked #1 in their respective product categories on Amazon, including its packaged teas. The Company's proprietary technology allows them to take advantage of channel changes and consumer feedback to better serve their customers. FGO boasts a strong loyal customer base and a high percentage of repeat purchases. FGO products have amassed over 94K ratings on Amazon, with an average score of 4.6 stars.