WPP and Optimizely Partner to Bring Informed Digital Experie

WPP today announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience platform providers. As WPP’s first dedicated digital...

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Alex Atzberger , Stephan Pretorius , Google , Toyota , Vodafone , Optimizely Web Experimentation , Google Analytics , Google Optimize , Chief Technology Officer , Markets ,