The new guidance is to be used by retailers and producers The Wine and Spirit Trade Association (WSTA) is hoping to crack down on “confusion” in the low & no spirits sector with new guidance for the category. The guidance, which has been produced in partnership with the WSTA’s Primary Authority Trading Standards Partners, aims to establish acceptable legal names, marketing text and general labelling requirements for low & no drinks. Because low & non-alcoholic drinks are not legally defined by law, the WSTA is recommending brands use a “descriptive name” to inform customers exactly what is in them. The WSTA said for drinks with a maximum abv of 1.2%, which are created using a distillate base or containing a defined spirit as an “influencing ingredient”, suppliers should refer to the presence of that spirit in the brand name, such as “low-alcohol spirit made with gin”.