CMW explores how a global brand for trade, events and investment built a 50-year-old internationally respected network and is charting a fresh course for the next half century One of the most prestigious venue and trade brands in the world is the World Trade Center (WTC). Located in more than 90 countries, they serve local business communities and act as international platforms and a global ecosystem for trade and networking. The World Trade Centers Association (WTCA), founded in 1969, has grown to embrace 320 members and unites these venues and their 15,000 professional staff and licenses the association brand. Having celebrated over 50 years of history, the WTCA gathered in April for its 2021 General Assembly (GA), digitally this time around, and charted a new course for further development.