The small signs of economic recovery will undoubtedly be hotly debated during the World Travel Market 2009 Air Travel Programme. The small signs of economic recovery will undoubtedly be hotly debated during the World Travel Market 2009 Air Travel Programme. While figures from the International Air Transport Association showed losses of £3.9 billion for the first six months of the year, passenger and freight volumes saw some improvement in July with a 3% rise month-on-month. The organisation, which represents 93% of international air traffic, has advised caution in terms of expectations of a quick recovery and against this backdrop WTM has brought industry leaders together to debate the challenges facing the sector.