The campaign highlights the devastation of the 2019 wildfires. WWF-Australia and whiteGREY have launched a new tv spot asking Australians to step up save the world around them. The message is simple, Australian nature needs Australian’s nature. The spot, which highlights the devastation brought upon much of the nation from the 2019 bushfires, debuted on TV and social media as part of WWF-Australia’s new communication platform. Created to inspire a restoration effort for lost habitat, the ad takes an in-depth look at the endlessly diverse Australian ecosystems. WWF-Australia has pledged to plant a tree on behalf of every person who signs up at wwf.org.au to support Regenerate Australia – a multi-year program to rehabilitate wildlife and future-proof Australia against a changing climate.