Xiaomi Mi 11 review: undercutting Samsung A great deal if you can get it Share this story Who is Samsung’s biggest mobile competitor? The first name that comes to mind is Apple, of course. But most people aren’t really in the habit of switching back and forth between iOS and Android with each phone purchase. So who is it? Samsung is consistently ranked as the biggest phone maker in the world. Huawei is usually number two, largely because of its sales in China where Samsung is a nonentity. And number three right now is Xiaomi. The reason I bring this up is because Xiaomi’s latest flagship phone, the Mi 11, is not only extremely good in its own right but a phone that arguably outflanks Samsung’s latest lineup. It costs less than the $799 Galaxy S21 in markets where it’s sold, but in many ways, it has more in common with the $1,199 S21 Ultra.