Packaging Contents: Energy drink Challenge XITE Energy is the first UK nootropic drink including three active nootropics – natural supplements that have a beneficial effect on brain function in healthy people. Daily demands for health and productivity are forever increasing, yet time does not, so XITE Energy is designed to provide consumers with a healthy energy alternative that doesn't compromise on taste or function. However, despite having a fantastic product, potential consumers were having trouble understanding the product’s benefits from the packaging alone. So XITE asked us to show its consumers how it could be relevant in their lives through a rebrand and pack redesign.