XR Industry Declares Inclusion of Immersive Technology in Endless Frontier Act Chief Legislative Priority for the 117th Congress News provided by Share this article Share this article WASHINGTON, April 21, 2021 /PRNewswire/ -- Today, the XR Association (XRA) – the trade association representing the broad ecosystem that powers the virtual, augmented, and mixed reality industries – submitted for the public record a statement advocating for the inclusion of immersive technology among the ten key technologies designated by the newly reintroduced Endless Frontier Act. The bipartisan, bicameral Endless Frontier Act moves to solidify the United States' leadership in scientific and technological innovation by doubling down on the discovery, creation, and commercialization of ten identified "technology fields of the future." Notably absent from the list of ten key focus areas – each poised to receive an influx of federal R&D funding – is immersive technology, despite its transformative impact and inextricable links to the development of other identified solutions such as artificial intelligence, robotics, and advanced communications.