Last modified on Tue 19 Jan 2021 01.23 EST When Heather Waldon applied a beauty product called the Jet Lag Mask to her face, it didn’t take long to realise something was wrong. “Three minutes in, I looked at myself in the mirror … and my skin was bright red,” she told Guardian Australia. “It was so hot. I was like, this cannot be normal.” Waldon’s experience echoes those of a number of Australian consumers who have used the Jet Lag Mask, which is made by US skincare company Summer Fridays. In online reviews and on social media, customers have reported suffering facial burns from the product, with many comparing their reactions to bad sunburn. Some say the mask caused hives, and swollen or “red raw” skin. While Waldon’s reaction eased after an hour, others said theirs persisted for several days.