debuted on Starz a few months after its theatrical release, the promos were all quotes about how terrible the movie was. “If we promoted it like a good film, our credibility would be shot,” Starz Encore’s publicity head Steve Belgard explained. It’s a rare feat when a movie not only crashes with critics and loses $70 million at the box office but also turns the public against a celebrity relationship and singlehandedly kills an Oscar-nominated director’s career. Like before it, Gigli almost immediately became a go-to punchline for the worst of what cinema has to offer. And as with