Zoho plans to woo WhatsApp defectors with its own messaging app Arattai Sanchita DashJan 11, 2021, 09:11 IST Screenshot of Arattai appArattai/Google Play Store Zoho, the Indian SaaS (Software as a Service) bootstrapped unicorn, is set to launch its own messaging app called Arattai, which in Tamil means chit-chat. The launch of Arattai, which is set to be in a few weeks, comes when people are questioning WhatsApp’s new privacy policies and have been switching to other messaging apps like Signal, Telegram. Zoho’s founder Sridhar Vembu took to Twitter to talk about the app, which is currently being tested in a ‘friends and family version’. Zoho, the Indian SaaS (Software as a Service) bootstrapped unicorn, is set to launch its own messaging app called Arattai, which is Tamil for chit-chat.