Zomato, Amazon Prime, Amazon emerge most-trusted brands during pandemic year Re Zomato has emerged as the most-trusted brand, followed by Amazon Prime Video and Amazon marketplace, in the country during the pandemic. Over the course of the virus-ridden year, consumers prioritised online food delivery, pharmacy, entertainment, digital payments and OTT, among others, according to market research firm CMR's âAlpha Brands 2021' listing. "As a consequence of the pandemic, brands that have been able to consistently deliver across all consumer-facing touchpoints win big. In the better normal, brands would need to integrate and be indispensable in every aspect of consumer lives," said Satya Mohanty, Head-Industry Consulting Group, CMR.