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How to help India’s farmers The new reform laws aren’t comprehensive enough. True reform will require public–private partnerships that can address how food is grown, processed, distributed, and sold. Photograph by Sahil Ghosh / EyeEm In September 2020, the Indian government passed a set of laws to deregulate the market for agricultural produce and boost corporate investment in agriculture. The “farm laws,” as they’re called in the press, are a continuation of a long-term series of initiatives intended to reform the nation’s farm sector, which supports more than half of the Indian workforce. But the laws address only part of the multifaceted and deep-rooted structural problems with India’s food sector. As a result, millions of farmers have taken to the streets of Delhi and other Indian cities to protest what they see as a withdrawal of government support and guaranteed pricing for their produce. ....
Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon In an interaction with BestMediaInfo.com, Deepa Krishnan, Director, Marketing, Category, Loyalty, Digital at Tata Starbucks, talks about leveraging digital media and the companyâs future plans Mumbai, March 15, 2021 Tata Starbucks will spend aggressively on outdoor and digital as it plans to open stores across the country. âA large percentage of our consumers are millennials and most millennials are actually consuming digital content like never before. Having said that, there is a place for every kind of medium; for example, whenever we launch in a new city, we completely focus on outdoor and social media. However, currently, we continue to leverage digital a lot because thatâs where our consumers are,â said Deepa Krishnan, Director, Marketing, Category, Loyalty, Digital at Tata Starbucks. ....
Speaking about the campaign, Navin Gurnaney, CEO, Tata Starbucks, said in a press release, âOur message through this film is to celebrate the warmth of human connections that forms the very core of our brand s values and helps build long-lasting emotional connections with our customers, partners and the communities we serve.â Deepa Krishnan, marketing director, Tata Starbucks, added, âConsidering the current times we are going through, it is more important for brands to be a beacon of hope and joy. Iconic brands make a place in peopleâs hearts by making them feel special. This film celebrates everything that makes Starbucks special for our customers. Be it the love for good coffee, warm smiles, and the fact that we always go the extra mile. It recognises that the greatest joy is in people being seen and heard as they truly are.â ....
Celebrate 'A Feeling Called Starbucks' with Starbucks` recently launched film adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.