MSNBC Morning Joe June 4, 2024 13:58:00
Brand up or brand down >> so much talk about bud light and their social media post with a transgender influencer i want to do a little math for you. people identify themselves as trans in this country, 1.5 million, about .5% of the country. if you think about the fact that budweiser spends $1.5 million in advertising, they're targeting -- the course of a media post, .0000001% of their media budget at this and still taking bump for it it's called target marketing they're allowed to target a specific sliver of the audience. they're actually undelivering. the super bowl ad, a targeted, minuscule ...